Common terms and acronyms used on this site and forums
This section is added to help beginners, sometimes to experienced affiliates too, to better understand words, terms, phrases, abbreviations, acronyms, whatever, used to describe some phrase what are too long for writting again and again. Or we are too lazy? Also, some "trendy" marketers are often using phrases from some popular marketing courses, probably thinking that using them, they are looking more "savvy"? Those phrases will be covered too.
SEARCH ENGINES
SE
Used instead of "search engine"
Natural traffic
Or "organic", traffic from search engines, free traffic.
PPC Search Engine
Pay Per Click search engine, where webmasters are bidding to get
better position. More you pay for visitor's click, your site is higher positioned. Example is Overture.
SEO
Search engine optimization
SERP or SERPS
Search engine result pages, listing, results when searching, also natural or organic listing
Anchor Text
Often used in SEO articles or forums, it is link title, underlined clickable text on web page. Link "TITLE" is attribute of link (anchor) tag. "Anchor text" is probably used to avoid confusion.
SE Spider
Search engine spider or crawler is search engine software, indexing web site pages
BL or B/L
Backlinks, links from other sites to yours, link back - two-way linking, reciprocal
Outbound Links
One-way links from other sites
Onbound Links
Linking inside of site. Link from one page to some other page on the same web site
Incoming and Outgoing Links
Links from other sites (incoming) and link to the other site (outgoing)
Black Hat
Describes methods or tactics used from spammers to get better position on search engines. Opposite - "White hat" Other "hat colors" are between these two.
Web Page Cloaking
Well known "black hat" tactic, showing one page to visitor and an other (keyword rich or stolen from other site) to search engine spiders. Also known as "IP delivery" Some commercial sites (and private forums) are still using this method to let search engine spider to index content, but, when visitor visits their site using link listed on search engine, he is blocked from indexed content and subscription form is presented (different content). This is definitive cloaking and free advertising for paying membership.
Web page cloaking = cheating visitors = web site banned from search engines. No exceptions. No excuses.
Search Engine SPAM
No, it is not acronym of "Sites Positioned Above Mine" Search engine spam is content you don't want to see on search engine result pages. Automatically generated pages with no value for visitor. It has nothing with e-mail SPAM.
AFFILIATE PROGRAMS
Affiliate program
Affiliate program involves merchant and affiliate, where merchant pays to affiliate portion of product sale price. Affiliate is promoting products from merchant, sending buyers to merchant site. Visitor is tracked and if he buys, affiliate
gets commission.
Affiliate Networks
Affiliate network is company, connecting affiliates and merchants. It is the shortest way to find suitable product to promote, just looking at merchants and products listed there. Membership is free.
CPA Networks
Same as above, Affiliate network, but CPA is often used these days. CPA means Cost Per Action (below), includes Pay per Lead and Pay per Sale
Affiliate ID
Number or nick used in your affiliate links, provided from affiliate network.
Affiliate Link
Ordinary link on web page, contains additional codes (affiliate ID, LinkID) used to tracking sales.
Landing Page
Landing page is web page (on merchant site) where visitor is redirected after he clicks on affiliate link.
Lead
Lead is, not only in affiliate programs, collected info of interested visitor, used from merchant for, say, selling..
CPA, PPL
Cost Per Action, Pays per Lead - When visitor signups for some membership, leaving his info, using affiliate link, it is Lead or Action, merchant pays fixed commission to affiliate.
PPS
Pays per sale is when visitor buys something, in this case, commission is percent of sale price.
CTR
Click-through rate. Ratio between ad displays and clicks on that ad.
CPC, PPC
Cost per Click, Pays per click. For affiliates, that is how much merchant pays to you when visitor clicks on affiliate link.
Conversion Rate
Is the ratio between clicks and number of leads/sales, for example 100 clicks, 5 sales, CR is 5%
EPC
Earned per click. Ratio between earned commission and number of clicks can show if that product is worth to promote.
NOTE: All these statistics stuff is explained better, with examples and averages.
INTERNET MARKETING
IM
Shortly, it is "Internet Marketing"
Niche
"niche" is simply area of interest. For example, gardening is niche, watering is niche to.
Profitable Niche
If you have site about gardening and you can earn good income selling tools, seeds, whatever, that is "profitable" niche. Just example.
List building
Getting subscribers to mailing list, in most cases, offering some "free" report, ebook.. (subscription is required to get that report)
Opt-in
When visitor subscribes to some newsletter, e-zine... Double opt-in, visitor must confirm his subscription, i.e. must respond to first email to confirm subscription.
NameSqueeze Page
Purpose of that page is only to get more subscribers to mailing list. Contains mail (subscription) form. Sometimes used (from merchants) instead of normal landing page.
Split Testing
Normal testing for products, redirecting traffic to different landing pages to test effect of that sales page.
Pre-Selling
"Warming" visitor to that point that he simply must have that product. Seriously, presenting product to visitor, and sending him to the sales page.
Up-Selling
Grabbing visitor's email and bothering him with other products
ROI
Return of investment. If you are promoting merchants, for example, using Google AdWords, this is important.
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